Use case advertising & marketing

Supercharge Your Ad Strategy with Unified Data

DataMatcher empowers advertisers to move beyond siloed datasets. By creating a unified view of every customer, you can deliver hyper-personalized campaigns, accurately measure attribution, and maximize your return on ad spend (ROAS).

Unlock Key Advertising Benefits

Unified Customer Profiles

Match customer data from your CRM, ad platforms, and analytics tools to create a single, actionable 360-degree profile for every user.

Accurate Multi-Touch Attribution

Connect the dots across the entire customer journey. Understand which campaigns and channels truly drive conversions, not just the last click.

High-Value Audience Segmentation

Identify and build powerful audience segments based on a complete view of customer behavior, enabling lookalike modeling and precise targeting.

Ad Fraud Prevention

Eliminate wasted spend by detecting and blocking click fraud, bot traffic, and invalid impressions before they impact your budget.

How DataMatcher Powers Smarter Advertising

  1. 1

    1. Ingest All Ad Data

    Connect data from Google Ads, Facebook, CRM, analytics platforms, and more.

  2. 2

    2. AI-Powered Customer Matching

    Our AI creates a single identity for each customer, linking anonymous browser cookies, logged-in user IDs, and offline purchase data.

  3. 3

    3. Validate & Segment

    AI validation flags potential mismatches while you build powerful audience segments based on a complete, trusted customer view.

How DataMatcher Powers Smarter Advertising

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